I think the press-release machine is stuck on high over at Taylor. Another release today announces their Built-to-Order (BTO) program, something I think is wonderful idea:

BTO invites every day customers and enthusiasts alike “into the factory” to conceive and concoct a custom guitar with the perfect feel, appearance, and tone, paired with Taylor’s signature craftsmanship and unsurpassed quality.

(via GuitarGearHeads.com)

If you have the means, I heartily recommend getting your next guitar this way. After every visit to the Martin Guitar Factory, I always feel a greater appreciation for my guitars. I can only imagine what it would be like to stroll through the factory picking woods, neck shapes, colors, and other what-nots, and see them all come together in your dream guitar at the hands of master luthiers.