Fender Loses Guitar Body Shape Trademark Bid
5 years ago, Fender applied to trademark the Stratocaster, Telecaster, and Precision Bass body shapes. They targeted several knock-off companies as infringing on this trademark. Today, Fender lost. “Fender refers to the ‘iconic’ status of these [instrument] outlines in American popular culture. However, we must resolve a narrow issue: Do consumers associate these two-dimensional outlines, [...]

